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We help Christian entrepreneurs get more ideal clients and scale their business online. 

We do this through focused digital marketing and business automation.

Growing vs. Scaling

The difference between Growing and Scaling your business:

Growing a business is linear:  

A business adds more resources and costs (capital, people, technology) hoping to increase its revenue as a result

The problem is that it takes a lot of cash and resources to sustain constant growth.

Scaling a business is exponential:  

Revenue increases exponentially, while costs only increase incrementally. 

Unfortunately most businesses don't design their processes to scale. Some even try to scale with inefficient processes, which often leads to business suicide. 

Dear Christian Entrepreneur,

Imagine what it would be like to double your sales and automate your business in the next few months?  Just think of the stability and certainty this would bring.  How many more lives could you impact for God? 

Are you tired of spending your hard-earned money on advertising campaigns, paying for clicks and traffic that don't convert into sales?  Are you fed up with the so-called‘gurus’and ‘experts’ who sell you vague online videos, which offer more generic guidance than actual results?

Then stop the frustration and partner with a Christian owned business who shares your Biblical values and is committed to your success.  We help entrepreneurs get clients coming to them, at will and on demand.  Then we partner with them to automate and scale their business.

Our business is built on God's Word.  In the Bible, Paul wrote to the believers in 2 Thessalonians 3:10 (NIV): For even when we were with you, we gave you this rule: “The one who is unwilling to work shall not eat.”

Our clients rest assured that we guarantee results – if we don’t reach our targets and KPI’s (Key Performance Indicators) then we don't get paid, until we deliver!  Because it doesn’t matter how many people visit your website, if none of them turn into paying clients. 

Our success is linked to your success – if we don't deliver results, then we will go out of business.  We are an ROI (Return On Investment) and performance driven business. 

We believe that God blessed all of us, to be a blessing to others and impact lives for God (Blessed, to be a blessing).  So, we don't just want you to 'grow your business', we want to help you 'scale your business' online. 

May the Lord bless you 
SJ & Candice MalanFounders of Scaling Online  
Claim Your FREE Custom Business Evaluation (Valued At $2,000)
What we do

We help Christian entrepreneurs get more ideal clients and scale their business, through digital marketing and business automation.

  • Digital Marketing:  If you want to get more ideal clients, then we help you attract and convert high-value clients, using both paid advertising (on Google, Facebook, Instagram) and organic inbound marketing (clients start contacting you as a leader in your field). 
  • Business Automation:  If you want to boost profits, automate and scale your business, then we help you implement solutions to take your business to a whole new level.
Digital Marketing

Get more ideal clients:

We run targeted online marketing campaigns to attract your ideal clients. Then we filter out the bad candidates, send you the ideal clients and help you to drastically increase sales.

Business Automation

Automate and scale:

Often business processes are not designed to scale, which limits your growth potential. We help you automate tasks, increase profits and scale your business, while staying agile and lean.

How we do it

1. Focus

We analyse your business, understand your ideal client's profile and help you craft the right offer to best serve your client. Then we run targeted marketing campaigns (on Google, Facebook, Instagram, Email and SMS), designed to speak to the heart of your ideal client and draw them to your service.

2. Attract

We qualify visitors and send you a steady stream of ideal client leads who are in 'hunt mode', interested in your services. We guide, train and help you to convert leads into paying clients. The leads who don't convert, are retargeted and nurtured, with timely adverts that follow them around the internet.

3. Automate

To handle your increasing client base, you will need to put automated systems and processes in place, that can scale with your business. We help you automate your client acquisition, simplify your business processes and optimise your systems

4. Scale

Once you have automated systems and processes in place, we switch gears for exponential business growth. We leverage technology and focus on serving more people, maximising sales, retaining clients, establishing your brand and Scaling Online.

Who we are

Scaling Online was founded by a Christian couple, living in Australia. 

Passionate about using their gifts to serve God and help Christian entrepreneurs to live out God's purpose for their business. 

SJ Malan

A Chartered Accountant with more than 7 years post qualification experience in analysing, optimising and automating business processes.  He has a way with systems and loves helping entrepreneurs to become leaders. 

Candice Malan

A qualified teacher, talented writer and social media expert.  She has a way with words and loves helping people to reach their full potential.

Why we exist

We help Christian entrepreneurs in reaching more ideal clients and Scaling Online

Our purpose is:  Using our gifts to love and serve, both God and Christian entrepreneurs. 


Matthew 22: 35-40

35 One of them, an expert in the law, tested him with this question: 36 “Teacher, which is the greatest commandment in the Law?”

37 Jesus replied: “ ‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ 38 This is the first and greatest commandment. 39 And the second is like it: ‘Love your neighbor as yourself.’ 40 All the Law and the Prophets hang on these two commandments.”  (NIV)

John 13: 34-35

(Jesus instructing his disciples at the last supper)

34 “A new command I give you: Love one another. As I have loved you, so you must love one another. 35 By this everyone will know that you are my disciples, if you love one another.” (NIV)


Mark 10: 42-45

42 Jesus called them together and said, “You know that those who are regarded as rulers of the Gentiles lord it over them, and their high officials exercise authority over them. 43 Not so with you. Instead, whoever wants to become great among you must be your servant, 44 and whoever wants to be first must be slave of all. 45 For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.”  (NIV)

1 Peter 4: 10-11

10 Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms. 11 If anyone speaks, they should do so as one who speaks the very words of God. If anyone serves, they should do so with the strength God provides, so that in all things God may be praised through Jesus Christ. To him be the glory and the power for ever and ever. Amen.  (NIV)

Free Business Evaluation

Want a free business evaluation? 

How it works:  We have a conversation with you to understand your business goals, processes and the challenges holding you back.  Then we review your business and discuss options to take your business to the next level.  This kind of comprehensive business analysis and strategic planning is worth $2,000.  This is a free session and there is no catch. 

Please note: This is not a 'sales call'.  It's more like 'test driving a car', before you make a decision.  There is no obligation for you to take up any of our services.  The aim is to help you get clarity, to make the best decision for you.  Going through this process also gives us the opportunity to really understand your business and evaluate whether we will be a good fit to work together in future.  We know that if we give you great service, then you might want to become a client.  However, we are also different from 'online gurus' who normally just 'take anyone with a working credit card'.  We will only consider partnering with a business, if we are a good fit for each other.  

Claim Your FREE Custom Business Evaluation (Valued At $2,000)

We currently offer a limited number of these free 1-hour business evaluations, because we want to make sure we dedicate enough time to helping each new request (which can fill up fast), while still serving our existing clients.  If we receive too many new requests, then we will disable this free offer from our website.  Claim yours now, before all the free sessions get taken. 

Contact Us

We serve Christian entrepreneurs around the world.  Our head office is located in Sydney, Australia.

Contact details: 


Phone or WhatsApp:  +61 487 865 169

Business Hours: 

Monday to Friday, from 8:00 am to 5:30 pm.

Head Office Location: 

The Ponds, Sydney, NWS, 2769, Australia.